Resources
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UPCEA South Presentation | Nov 2–4, 2022
The Devil’s in the Details: Using Technical SEO to Solve Your Website Woes
You put your institution’s search visibility and website traffic at risk when big — and even sometimes nominal — changes are made to your website. The more people that touch and edit your site, the greater at risk you are. To avoid costly mistakes that unknowingly impact search rankings and traffic, marketing teams need to understand technical SEO implications.
Join Search Influence and the Tulane School of Professional Advancement to learn:
- How your website structure can hurt or help your rankings
- The impact of subdomains and microsites
- How to pull off a seamless website migration
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Sign up today and you will receive the slides following upcoming UPCEA Conference sessions.
You will immediately receive a link to download
our education Self Assessment,
“Are You Using These 7 Strategies in Your Education Marketing?”
UPCEA MEMS Presentation | Nov 30–Dec 2, 2022
Beat Brand Boredom: Aligning Brand with Student Experience to Reinvigorate Interest in Your School
Prospective students today expect flexibility, connection, and accessibility at a minimum. Steep expectations for higher ed learning experiences are pressuring brands to adapt.
Learn from digital marketing agency Search Influence,the Tulane School of Professional Advancement, and UF Online — two schools at the forefront of program adaptation through the integration of student experience into their marketing. See how they updated their brand messaging, positioning, media mix, and visual identities to better engage and connect with students in all stages of enrollment.
Are You Using These 7 Strategies in Your Education Marketing?
Evaluate your marketing strategies against top tactics and uncover opportunities to fill your funnel with prospects.
This white paper shows you how to look at your marketing funnel from the student’s perspective in order to help your institution reach its recruitment goal.
What's Inside
- The Marketing Funnel & Student’s Journey
- Program & Degree Pages on Your Website
- Program-specific Calls to Action
- Valuable Conversion Points
- Brand Building With Video
- Segmentation and Targeting Strategies for Facebook Ads
- Email Nurture Structure
- Remarketing Avenues
Platinum Partner and reoccurring speaker for the leading association for professional, continuing, and online education
Speaker at 2018 American Marketing Association Symposium for the Marketing of Higher Education
Speaker at Canadian Association for University Continuing Education (CAUCE) conference
Speaker at 2022 HighEdWeb Analytics Summit
Sign up today and you and you will receive the slides following upcoming UPCEA conference sessions.
You will immediately receive a link to download our education Self Assessment,
“Are You Using These 7 Strategies in Your Education Marketing?”
UPCEA South Presentation
Nov 2–4, 2022
UPCEA MEMS Presentation
Nov 30–Dec 2, 2022
Self Assessment | Immediate Access
Self Assessment
Immediate Access