SEO Workbook for Higher Education Websites

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Identify 3 Months of SEO Techniques You Can Execute Immediately 

SEO Workbook for Higher Education Websites

Identify 3 Months of SEO Techniques You Can Execute Immediately 

You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.

If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go. 

Attend Live
for a Chance 
to Win 2 Prizes

Attend live to be automatically entered in our giveaway! 
We will draw one name to receive:

$200 +
A professional 
CPI Analysis 
from Search Influence

About the $200:

The winner will receive a $200 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.

About the 
Free Search Influence CPI Analysis:

Make confident decisions about your marketing strategy with our professional cost-per-inquiry analysis! Our industry experts will help you select the data needed for your calculations and interpret and compare your results with our identified benchmarks.

Understand how your website’s authority compares to competitors

Create a content strategy for top programs

Develop a keyword strategy for top programs

As a higher education marketer, you know search engine optimization (SEO) is critical to your enrollment success, but without the proper skills, staff, or resources, it can be difficult to develop a winning strategy.

Fill out the exercises in the workbook and walk away with at least three months of SEO techniques you can execute immediately to boost online visibility.


This workbook will help you:

Pinpoint accessibility updates

Spot opportunities for link-building

Identify technical SEO improvements

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