Marketing: What Metrics Matter?

Be confident in your KPIs with our guide!

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Cut Through the Data Crap and Focus on the Metrics That Matter for Your Business

Business decisions shouldn’t be based on a gut feeling, so don’t rely on guesswork to determine the success of a marketing campaign. Create fact-driven, relevant metrics that leave nothing to chance.

Download our guide for step-by-step instructions to define the metrics that measure your business’s success - this is the same process we leverage in consulting with our clients. Then, use our worksheet to organize these metrics into S.M.A.R.T. goals—Specific, Measurable, Achievable, Relevant, and Time-bound—and create marketing objectives that actually align with these metrics.

Our marketing goal setting bundle includes:

  • 4-Step Process for Establishing Metrics That Matter. Ask the right questions to pinpoint the metrics you need to measure the success of your business.
  • S.M.A.R.T. Goals Worksheet. Once you’ve discovered your most important business metrics, use them to plan the S.M.A.R.T. goals that will drive your new marketing strategies.