Calculating Cost Per Inquiry and Cost Per Student


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Optimize Your Higher Ed Marketing Campaigns With Data-Driven Decisions

Calculating Cost 
Per Inquiry and 
Cost Per Student


Optimize Your Higher Ed Marketing Campaigns With Data-Driven Decisions

You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.

If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go. 

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We will draw one name to receive:

$200 +
A professional 
CPI Analysis 
from Search Influence

About the $200:

The winner will receive a $200 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.

About the 
Free Search Influence CPI Analysis:

Make confident decisions about your marketing strategy with our professional cost-per-inquiry analysis! Our industry experts will help you select the data needed for your calculations and interpret and compare your results with our identified benchmarks.


Calculate With Confidence:

Our worksheet provides a clear and accurate way to determine your CPI, enabling you to allocate resources where they matter most.

Drive Enrollment Growth: 

Armed with CPI insights, you'll be better equipped to attract prospective students and boost enrollment numbers.

Streamline Your Budget:

With our worksheet, you can identify areas of improvement and ensure your resources are utilized effectively.

As a higher ed marketer, knowing your CPI helps you make informed decisions about your marketing spend. But it’s no secret that these calculations can be tricky. Simplify the process with our CPI Worksheet: Calculating Cost Per Inquiry and Cost Per Student.

How to Calculate CPI for All Programs
There are several different ways to look at CPI. Use this sheet to calculate your overall CPI, your digital advertising CPI, and your CPI by campaign type.

How to Calculate CPI by Program Type
Determine your cost per inquiry for undergraduate, graduate, and non-credit programs.

How to Calculate Cost Per Enrolled Student
Each marketing effort contributes to enrollment. Determine your cost per enrolled student to understand how best to allocate your resources.

What’s Inside: