Plan, Track, and Earn Buy-In for Your
Higher Education Marketing Strategy
Learn to Create a Strategic and Measurable Marketing Plan and Build Excitement for the Plan Among Stakeholders
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Create a Student-Centric Journey with the Marketing Funnel
Search Influence walks you through how to nurture prospects using tactics that align with the marketing funnel and student journey.
Learning objectives:
- How to look at the marketing funnel from the student's perspective.
- The ideal formula and structure for content that converts on your program and degree page.
- Opportunities to create innovative conversion website points that help you qualify leads.
Marketing Data, Dashboards, and Decisions
Discover how to unlock powerful insights by using quantitative data to tell a story about the performance of your institution’s recruitment and marketing strategies.
Learning objectives:
- Suggestions for tools and high-level processes to use when integrating disparate data into a dashboard.
- How an integrated reporting dashboard can improve efficiency.
- Methods to tie marketing and enrollment data together to communicate your work to non-marketing people.
How to Gain Stakeholder Trust in Your Marketing Plan
As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth.
Search Influence guides you on how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your institution.
Learning objectives:
- How to use quantitative goals to plan and pitch marketing strategies.
- Tactics to demonstrate how a given strategy helps you reach a specific target audience.
- Guidance to tailor your discussion based on personality styles and role.
A strong digital marketing team designs a plan to generate leads, has a structure to report their outcomes, and a framework to correct course if the plan doesn’t deliver as expected.
When a marketing team understands how to use data to tell a story about the performance of their plans, they can effectively communicate strategic changes to their stakeholders.
Without this foundation, marketing teams may under-deliver leads or waste budget and can face challenges to their tactics and strategies by others within their institution.
Search Influence’s marketing training series, “Plan, Track, and Earn Buy-In for Your Higher Education Marketing Strategy,” covers how higher education marketers can create a strategic and measurable marketing plan and build excitement for the plan among stakeholders.
Discover new tactics to nurture prospects
Learn techniques to demonstrate how your strategies impact your institution
See how to translate data into actionable insights
MARKETING TRAINING SERIES:
