Watch the 24-minute training of How to Gain Stakeholder Trust in Your Marketing Plan
Learn how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your institution
Watch the 40-minute recording of Marketing Data, Dashboards, and Decisions
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As an education marketer, it’s your job to help deans, admissions, and other stakeholders understand how new marketing strategies fuel student growth.
Search Influence will guide you through how to build a case for new marketing efforts, including ways to demonstrate how your strategies impact your institution.
Sign Up to Access the Training
Learn how to use quantitative goals to plan and pitch marketing strategies.
See how to tailor your discussion based on personality styles and role.
Discover tactics to demonstrate how a given strategy will help you reach a specific target audience.
Member and reoccurring speaker for the leading association for professional, continuing, and online eduction
Speaker at 2018 American Marketing Association Symposium for the Marketing of Higher Education
Speaker at Canadian Association for University Continuing Education (CAUCE) conference
Speaker at 2022 HighEdWeb Analytics Summit
