7 Strategies to Create
a Successful Education Marketing Campaign
The Updated 2024 Self-Assessment
for Higher Education Marketers
Discover how flipping your marketing funnel by looking at it from the student’s perspective can help your institution reach its recruitment goals.
This self-assessment includes our seven proven tactics that help you build a full-funnel, cross-channel campaign that gets your institution in front of prospective students.
- The Marketing Funnel & Student’s Journey
- Program & Degree Pages on Your Website
- Program-Specific Calls to Action
- Valuable Conversion Points
- Brand Building With Video
- Facebook Lead Generation Forms & Advertising
- Email Nurture Structure
- Remarketing Avenues
"The SI team worked with the Tulane School of Professional Advancement (SoPA) to determine which analytics and benchmarks were most important to us and made sure to align them to our outcomes."
CHRISTA PAYNE
Assistant Dean, Administration and Operations
Tulane School of Professional Development
7 Strategies to Create a Successful Education Marketing Campaign
Member and reoccurring speaker for the leading association for professional, continuing, and online eduction
Speaker at 2018 American Marketing Association Symposium for the Marketing of Higher Education
Speaker at Canadian Association for University Continuing Education (CAUCE) conference
Speaker at 2022 HighEdWeb Analytics Summit
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