Make Your
Existing Marketing
Work Harder
for AI Search Visibility
LIVE WEBINAR WITH UPCEA
© Search Influence. All rights reserved.
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Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
Learn top tactics to leverage your existing marketing strategy for AI search visibility.
Tuesday, March 24
12 PM ET | 11 AM CT
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
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You’ll learn how to take the data you already have and use it in your calculation.
You’ll learn how to take the data you already have and use it in your calculation.
Benefits of Attending:
4
You’ll receive a worksheet to help you process your data.
You’ll receive a worksheet to help you process your data.
3
Discover how to navigate the roadblocks you might encounter to capture your CPI.
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet The Experts
Emily West
Senior Market Research
Analyst
UPCEA
Paula French
Director of Sales
and Marketing
Search Influence
Will Scott
Co-Founder
and CEO
Search Influence
Join UPCEA and Search Influence to learn how to unify your existing marketing efforts into a clear, credible presence that aligns with current learner search behavior and is optimized for AI-powered discovery.
After the webinar, bring your questions to a Search Influence Strategy Lab with AI search experts, CEO Will Scott and Director Paula French. Together, we’ll workshop actionable recommendations to help you reach and engage more prospective students.
53% of Respondents Are Not Satisfied With The Performance of Their Marketing Campaigns. How Are You Doing?
1
Create a consistent presence across all channels AI evaluates, including paid ads, PR, social, email, and your website
2
Leverage existing marketing resources to boost your AI search visibility
3
Enhance accuracy and credibility so prospective students find relevant program information in AI-powered search results
Attend Live for a Chance to Win $50
We will draw four names to receive $50!
All live attendees will be automatically entered in the giveaway.
About the $50:
Four winners will receive a $50 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.
INTERACTIVE STRATEGY LABS
Tuesday, March 31
12 PM ET | 11 AM CT
Wednesday, April 1
12 PM ET | 11 AM CT
Frequently Asked Questions
Who should attend the webinar?
This webinar is designed for higher education marketers, enrollment leaders, and communications teams who want to improve AI search visibility while navigating constrained budgets and time.
If you’re responsible for program marketing, content, PR, or digital strategy, this session will show you how to make your existing marketing work smarter.
What will I learn during the webinar?
You’ll learn practical, real-world tactics for supporting AI search visibility using the marketing you’re already doing.
The session focuses on:
- How AI search tools surface and evaluate institutional content
- Why inconsistent or siloed marketing hurts AI visibility
- How to align PR, content, messaging, and channel execution to strengthen trust and relevance
- Ways to repurpose and reinforce existing assets so programs are more likely to appear in AI-powered search results
Will this webinar cover the AI Search in Higher Education research?
Yes, but at a high level.
We’ll briefly reference key insights from UPCEA and Search Influence’s AI search research to set context. The primary focus of this webinar is on how to apply those insights using your current marketing efforts, not a deep dive into the study itself.
What are the Strategy Labs?
The Strategy Labs are optional, interactive Q&A sessions held after the webinar.
These small-group sessions are designed for attendees who want direct feedback and guidance on their specific institution, programs, or challenges. You’re encouraged to bring real questions (about your site, messaging, content structure, or visibility gaps) and get actionable direction from Search Influence’s AI search experts.
Who should attend the Strategy Labs?
The Strategy Labs are ideal for marketers who:
- Understand why AI search visibility matters
- Want help applying the webinar concepts to their own institution
- Have specific questions about programs, pages, or marketing execution
- Are looking for practical next steps, not generic advice
These sessions are conversational, candid, and focused on real-world constraints.
Do I need to attend both strategy lab sessions?
No. You only need to register for one session. We offer two dates to provide a small-group format. This ensures each participant takes away personalized insights.
Is this webinar relevant if we don’t have an AI strategy yet?
Yes, especially if you don’t.
This webinar is built for teams that don’t have the time, budget, or bandwidth to stand up a separate AI initiative. The goal is to help you understand how AI search already intersects with your current marketing and how small, intentional adjustments can make a meaningful difference.
Will there be a recording available?
Yes. A recording will be available on YouTube after the webinar.
Secure Your Spot Today. You’ll Learn To:
Get hands‑on, small‑group coaching with AI search experts.
Two dates available.
Tight budgets, competing priorities, and limited resources leave many higher ed marketers with little room to build a cohesive AI search strategy. When marketing channels operate in silos, AI tools may surface incomplete or inconsistent information, or worse, your programs won’t appear at all.
This webinar will show you how to increase relevance, strengthen trust, and ensure your programs are visible in AI search.