SEO for AI Search:
LIVE WEBINAR WITH UPCEA
© Search Influence. All rights reserved.
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Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
Thursday, April 17
2PM ET/1PM CT
SEO for AI Search:
LIVE WEBINAR
WITH UPCEA
Thursday, April 17
2PM ET/1PM CT
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
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You’ll learn how to take the data you already have and use it in your calculation.
You’ll learn how to take the data you already have and use it in your calculation.
Benefits of Attending:
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You’ll receive a worksheet to help you process your data.
You’ll receive a worksheet to help you process your data.
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Discover how to navigate the roadblocks you might encounter to capture your CPI.
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet Your Presenters
Bruce Etter
Senior Director of
Research and Consulting
UPCEA
Paula French
Director of Sales
and Marketing
Search Influence
Will Scott
Co-Founder
and CEO
Search Influence
Join UPCEA and Search Influence to learn how to stay ahead of AI search. We’ll introduce a new framework to integrate SEO into your existing marketing efforts — one that drives measurable results and ensures your institution stays competitive in the evolving search landscape.
53% of Respondents Are Not Satisfied With The Performance of Their Marketing Campaigns. How Are You Doing?
You'll Learn:
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Tactics to rank in Google’s AI Overviews and dedicated AI search platforms
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The importance of AI search versus organic search for your university
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Tools for tracking success in AI search
Attend Live for a Chance to Win $50
We will draw four names to receive $50!
All live attendees will be automatically entered in the giveaway.
About the $50:
Four winners will receive a $50 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.
If your enrollment pipeline depends on search engines for traffic and leads, you must adapt your SEO strategy to show up in AI-generated answers and organic search results.
Protect Your Student Enrollment Pipeline
Protect Your Student Enrollment Pipeline
AI search is causing university websites to lose visibility and traffic.
