2024 UPCEA Marketing Metrics Research
LIVE WEBINAR
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Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
Wednesday, March 13
2PM ET / 1PM CT
2024 UPCEA Marketing Metrics Research
LIVE WEBINAR
Wednesday, March 13
2 PM EDT / 1 PM CDT
With support from Search Influence, an UPCEA Platinum Partner, the UPCEA research team is establishing benchmarks for higher education cost per inquiry (CPI). This study also explores whether professional and online education units track critical metrics that can inform outcomes.
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You’ll learn how to take the data you already have and use it in your calculation.
You’ll learn how to take the data you already have and use it in your calculation.
Benefits of Attending:
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You’ll receive a worksheet to help you process your data.
You’ll receive a worksheet to help you process your data.
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Discover how to navigate the roadblocks you might encounter to capture your CPI.
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet Your Presenters
Jim Fong
UPCEA
Chief Research Officer
Bruce Etter
UPCEA
Senior Director
of Research and Consulting
Paula French
Search Influence
Director of Sales
and Marketing
Alison Zeringue
Search Influence
Director of
Account Management
Have confidence that you’re driving an appropriate amount of inquiries and yielding the desired results
Judge if the promises from third-party vendors are realistic
Evaluate your outcomes against broader industry standards
Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed
Learn the latest about cost per inquiry and how it and other marketing metrics are being measured. Join us to see new research from Jim Fong and Bruce Etter of UPCEA’s Research and Consulting Team.
53% of Respondents Are Not Satisfied With The Performance of Their Marketing Campaigns. How Are You Doing?
You'll Learn:
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Which metrics peer institutions track
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How your university’s CPI metrics compare to peer institutions
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The most popular sources of inquiries for professional and online programs
Higher Ed Marketing Metrics Research Report: What Gets Measured Gets Managed
Learn the latest about cost per inquiry and how it and other marketing metrics are being measured. Join us to see new research from Jim Fong and Bruce Etter of UPCEA’s Research and Consulting Team.
Attend Live for a Chance to Win $50
We will draw 4 names to receive $50! All live attendees will be automatically entered in the giveaway.
About the $50:
4 winners will receive a $50 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.