Top Trends
for Your 2025 SEO Strategy
to Attract the Modern Learner
LIVE WEBINAR WITH UPCEA
© Search Influence. All rights reserved.
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Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Wednesday, Nov 20
12PM ET/11AM CT
Top Trends
for Your 2025 SEO Strategy
to Attract the Modern Learner
LIVE WEBINAR WITH UPCEA
Wednesday, Nov 20
12PM ET/11AM CT
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You’ll learn how to take the data you already have and use it in your calculation.
You’ll learn how to take the data you already have and use it in your calculation.
Benefits of Attending:
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You’ll receive a worksheet to help you process your data.
You’ll receive a worksheet to help you process your data.
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Discover how to navigate the roadblocks you might encounter to capture your CPI.
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet Your Presenters
Jim Fong
UPCEA
Chief Research Officer
Bruce Etter
UPCEA
Senior Director of
Research & Consulting
Paula French
Search Influence
Director of Sales
& Marketing
Michelle Neuhoff Boyd
Search Influence
SEO & Creative
Manager
Have confidence that you’re driving an appropriate amount of inquiries and yielding the desired results
Judge if the promises from third-party vendors are realistic
Evaluate your outcomes against broader industry standards
Join UPCEA and Search Influence to discover a new way to think about SEO and future-proof your plans in a time of changing search behavior. You’ll gain a blueprint for a 2025 SEO strategy that attracts and guides more students through the funnel.
You'll Learn:
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How AI-generated search results and social search impact your institution's visibility
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The key components of an SEO strategy built to outlast trends
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How to communicate to your team about this new way of thinking about SEO
Join UPCEA and Search Influence to discover a new way to think about SEO and future-proof your plans in a time of changing search behavior. You’ll gain a blueprint for a 2025 SEO strategy that attracts and guides more students through the funnel.
Attend Live for a Chance to Win $50
We will draw 4 names to receive $50! All live attendees will be automatically entered in the giveaway.
About the $50:
4 winners will receive a $50 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.
AI-generated search results and social search have transformed user behavior, including how prospective students research and apply to institutions.
As marketers, our job is to make it easy for prospective students to find the information they need. Therefore, failing to adapt to these SEO trends could result in losing prospects to more visible competitors in 2025.
