Search Influence collaborated with UPCEA to establish benchmarks for higher education cost per inquiry (CPI) and cost per enrolled student.
This study also explores whether professional and online education units track critical metrics that can inform outcomes.
The data reveals good news: By tracking these key metrics, higher education marketers have a measuring stick for evaluating success and improving results.
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Universities Can Improve Marketing Performance by Tracking Key Metrics
Research:
46% of Universities Don’t Track Cost Per Inquiry
Search Influence and UPCEA Higher Ed Marketing Metrics Research Report:
What Gets Measured Gets Managed
Research:
46% of Universities Don’t Track Cost Per Inquiry
Less than half of higher ed marketers track cost per inquiry.
Email marketing is most often managed in-house, while digital advertising is most often outsourced.
The average professional, continuing, and online education cost per inquiry is $140.
KEY
FINDINGS
Download the study to gain insights into marketing performance metrics and associated costs of professional and online education schools.
KEY
FINDINGS
Download the study to gain insights into marketing performance metrics and associated costs of professional and online education schools.
Marketers who track their campaigns are more happy with performance.