The Power
of CPI to Measure Higher Ed Marketing Success
ON-DEMAND WEBINAR:
© Search Influence. All rights reserved.
1
The multiple methods of measuring CPI and the best way to measure it for your institution
Hear from experts on the multiple methods of measuring CPI and the best way to measure it for your institution.
Watch the recording from our CPI Webinar for a roadmap to guide you through the challenges of calculating CPI for your institution. Hear from UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence as they
provide their insights on the best place to
start and how to remove common
roadblocks to keep you on your path.
Learn how to make impactful changes to your marketing strategies.
The Power of CPI
to Measure Higher Ed Marketing Success
ON-DEMAND WEBINAR
Learn how to make impactful changes to your marketing strategies.
Watch the recording from our CPI Webinar for a roadmap to guide you through the challenges of calculating CPI for your institution. Hear from UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence as they provide their insights on the best place to start and how to remove common roadblocks to keep you on your path.
2
How to take the data you already have and use it in your calculation
You’ll learn how to take the data you already have and use it in your calculation.
You Will Learn:
3
How to navigate the roadblocks you might encounter to capture your CPI
Discover how to navigate the roadblocks you might encounter to capture your CPI.
You’ll also learn about a survey in progress by UPCEA and Search Influence to establish a nationwide benchmark for a higher education CPI. We’ll share how you can contribute to this industry-wide conversation, one that will transform how higher education marketers gauge success.
If you have challenges calculating CPI for your institution, we have a roadmap to guide you. Join UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence for a discussion on where to start and where to go.
Meet Your Presenters
Jim Fong
UPCEA
Chief Research Officer
Bruce Etter
UPCEA
Senior Director
of Research and Consulting
Paula French
Search Influence
Director of Sales
and Marketing
Alison Zeringue
Search Influence
Director of
Account Management
Attend Live
for a Chance
to Win 2 Prizes
Attend live to be automatically entered in our giveaway!
We will draw one name to receive:
$200 +
A professional
CPI Analysis
from Search Influence
About the $200:
The winner will receive a $200 credit to a global reward catalog with 1,000+ of the most popular gift cards, prepaid cards, and charitable donations.
About the
Free Search Influence CPI Analysis:
Make confident decisions about your marketing strategy with our professional cost-per-inquiry analysis! Our industry experts will help you select the data needed for your calculations and interpret and compare your results with our identified benchmarks.
Have confidence that you’re driving an appropriate amount of inquiries and yielding the desired results
Judge if promises from third-party vendors are realistic
Evaluate your outcomes against broader industry standards
As a higher education marketer, having a calculated cost-per-inquiry (CPI) lets you assess your success. Knowing your CPI allows you to:
