UPCEA 
Higher Ed SEO Research Study

LIVE WEBINAR: 
Thursday, April 27 
1PM ET/12PM CT

UPCEA 
Higher Ed SEO Research Study

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Join us for a discussion of the latest findings from UPCEA’s Center for Research and Strategy led by UPCEA Chief Research Officer Jim Fong, Senior Director of Research and Consulting Bruce Etter, and UPCEA Platinum Partner Search Influence.

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Sign Up to Attend the Webinar

UPCEA and Search Influence collaborated on a three-part research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.

The webinar will cover how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.

The research indicates that while marketing leaders and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.

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You’ll walk away with: 

  • The most significant findings from the research study
  • An understanding of the study’s implications on recruitment strategies
  • Recommendations for leveraging this critical opportunity to drive more students to your programs

Meet Your Presenters

 Jim Fong

Chief Research Officer,
UPCEA

Bruce Etter

Senior Director of 
Research and Consulting,
UPCEA

Will Scott

Co-Owner & 
Chief Executive Officer,
Search Influence

Paula French

Director of 
Sales & Marketing,
Search Influence

Attend live and win: SEO Roadmap Valued at $5000* 

Attend live for the chance to win a free SEO Roadmap from Search Influence! Search Influence will tailor an SEO strategy to boost the exposure of one of your university's degrees or certificates, valued at $5,000. 

Everyone who attends the webinar live will have their name automatically added to the drawing. We will announce the winner after the webinar. 

Included in the roadmap for one of your university’s degrees or certificates:   

Technical Site Review 
Understand which technical aspects of your website you can improve to help search engines crawl and index your degree or certificate page(s). 

Keyword Research 
Recommendations on which keywords prospects use to search for your degree or certificate and which ones give you the best opportunity for ranking. 

Content Topics  
Ideas for content optimization and creation to drive website traffic at both the awareness and consideration level of the funnel. 

Link Building Opportunities 
Strategies to build backlinks to your site to increase traffic and eyes on your degree or certificate. 

*Must be present at the live webinar, Thursday, April 27 at 1pm ET / 12pm CT.