UCPEA Higher Education SEO Research Study:

Hear from industry experts on the five 
most common higher ed opportunities in SEO.

Higher Ed SEO Research Study

© Search Influence. All rights reserved.

Watch the recording from our Higher Education SEO Research Study Webinar co-hosted with UPCEA. Hear from UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence as they discuss their key research findings and what changes you can make to boost your visibility, traffic, and, consequently, enrollment.

Watch the Recording

UPCEA and Search Influence collaborated on a three-part research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.

Learn how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: Higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.

The research indicates that while marketing leaders and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.


You’ll walk away with: 

  • The most significant findings from the research study
  • An understanding of the study’s implications on recruitment strategies
  • Recommendations for leveraging this critical opportunity to drive more students to your programs

Meet Your Presenters

 Jim Fong

Chief Research Officer,

Bruce Etter

Senior Director of 
and Consulting,

Will Scott

Co-Owner & 
Chief Executive Officer,
Search Influence

Paula French

Director of 
Sales & Marketing,
Search Influence


How to Impact Your Enrollment

Hear from industry experts on the five most common higher ed opportunities in SEO.

Watch Now