UCPEA Higher Education SEO Research Study:
Hear from industry experts on the five
most common higher ed opportunities in SEO.
UPCEA
Higher Ed SEO Research Study
© Search Influence. All rights reserved.
Watch the recording from our Higher Education SEO Research Study Webinar co-hosted with UPCEA. Hear from UPCEA’s Chief Research Officer Jim Fong, Senior Director of Research Bruce Etter, and UPCEA Platinum Partner Search Influence as they discuss their key research findings and what changes you can make to boost your visibility, traffic, and, consequently, enrollment.
UPCEA and Search Influence collaborated on a three-part research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.
Learn how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: Higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.
The research indicates that while marketing leaders and institutional leaders value SEO as a tactic, 51% of respondents said that their unit does not have an established search engine optimization plan or strategy.
You’ll walk away with:
- The most significant findings from the research study
- An understanding of the study’s implications on recruitment strategies
- Recommendations for leveraging this critical opportunity to drive more students to your programs
Meet Your Presenters
Jim Fong
Chief Research Officer,
UPCEA
Bruce Etter
Senior Director of
Research and Consulting,
UPCEA
Will Scott
Co-Owner &
Chief Executive Officer,
Search Influence
Paula French
Director of
Sales & Marketing,
Search Influence
ON-DEMAND WEBINAR:
How to Impact Your Enrollment
Hear from industry experts on the five most common higher ed opportunities in SEO.
