Research:
51% of Universities Don’t Have
an Established
SEO Plan
Search Influence and UPCEA Higher Ed SEO Research Study
Search Influence collaborated with UPCEA (University Professional and Continuing Education Association) on a three-part research study to understand institutional and marketing leaders’ perspectives on search engine optimization (SEO) and evaluate the SEO readiness of professional, continuing, and online education (PCO) units.
Read the higher ed SEO research study to see how universities like yours prioritize SEO and how peer websites rank. The data reveals good news: Higher education marketers have an underutilized tactic that will make a significant impact on their recruitment ecosystem.
Research: 51% of Universities Don’t Have an Established SEO Plan
Marketing and Institutional Leaders Alike See SEO As Foundational, but Admit Their PCO Units Lack an SEO Strategy
Half of all marketing leaders (51%) surveyed said their unit does not have an established SEO plan or strategy.
UPCEA Members Performed Poorly
in an SEO Audit
In an SEO readiness audit of 100 random UPCEA member institutions, only 19% had an excelling score.
Institutional Leadership Often Lacks Reporting
Only 31% strongly agree (4%) or agree (27%) that institutional unit leadership regularly receives updates on important SEO metrics that help inform strategy.
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KEY
FINDINGS
Download the comprehensive study to learn more about our SEO research findings.
SEO is an Area of Opportunity for Many Universities
KEY
FINDINGS
Download the comprehensive study to learn more about our SEO research findings.
